Christian S. Parker
Executive Vice President/Chief Sales & Marketing Officer
Now entering his sixth full season with the Predators/Bridgestone Arena, Chris Parker (twitter: @CSParks14) oversees ticket sales, corporate partnerships, premium seats, marketing, communications, broadcasting and community relations. He directs the organization’s efforts to secure partnerships with some of Nashville and the nation’s most respected and recognizable companies including the likes of Bridgestone Americas, Nissan North America, Fifth Third Bank, Vanderbilt University Medical Center, AT&T, Ford Motor Company, Mars Pet Care, Daily’s/Twice Daily convenience stores and numerous others.
In 2012-13, Parker helped facilitate the Predators’ Season Ticket Holder base topping the 10,000 mark for the first time since 1999- 2000. This success led to 20 sellouts in 24 regular season games and an average attendance of 16,974 (99.2 percent capacity). Parker also led the organization’s efforts in negotiating a new long-term rights agreement with FOX Sports Tennessee. The most lucrative agreement in franchise history, boasts more games, more additional programming and more technological advancements than ever before. The agreement also ensures virtually all Preds games will be available every season. Parker has also played an instrumental role in continually redefining the club and Bridgestone Arena through the integration of new technologies like digital ticketing, interactive customer rewards platforms, email /social marketing, social media and partner-driven renovations.
Parker joined the Predators in March 2008 as Senior Vice President of Corporate Development. Prior to coming to Nashville, he served as the Vice President of Business Development with Palace Sports & Entertainment in Detroit and spent nearly 10 years with Silicon Valley Sports & Entertainment (SVSE) – the parent company of the San Jose Sharks, HP Pavilion Management and the SAP Open tennis tournament.
A graduate of the University of Michigan with a degree in sports management and communications, Parker began his sports career with the International Hockey League head office in suburban Detroit. Parker cites his summit of Half Dome in Yosemite National Park as one of his most memorable experiences largely due to a run in with a brown bear on the way down!
Parker resides in Nashville and is active in the community, serving on several philanthropic boards and committees including as Vice Chairman of the Bernard P. “Pat” Maloy Endowed Scholarship at Michigan and the Board of Directors for Junior Achievement of Middle Tennessee. He volunteers with the Jr. Preds amateur hockey organization, is a member of the Kiwanis Club of Nashville and was selected by the Nashville Business Journal as a member of the “40 under 40” class of 2012. Parker also serves as an advisory board member to InStadium, a Chicago-based digital/interactive advertising firm for the sports and entertainment industry.