Christian S. Parker
Executive Vice President/Chief Sales & Marketing Officer
Now entering his fifth full season with the Predators/Bridgestone Arena, Executive Vice President/Chief Sales and Marketing Officer Chris Parker oversees the ticket sales, corporate partnerships, premium seats, marketing, communications, broadcasting and community relations respectively. He directs the organization’s efforts to secure partnerships with some of Nashville and the nation’s most respected and recognizable companies including the likes of Nissan, 5/3 Bank, Vanderbilt University Medical Center, at&t, Ford Motor Company, Mars Pet Care and numerous others. In 2009-10, Parker directed the organization’s efforts to secure Bridgestone Americas Tire Operations Inc., as the current arena naming rights partner. In addition, Parker led the successful negotiations for long-term integrated media rights agreements with Fox Sports Tennessee/SportSouth and with Nashville-based Cromwell Group for flagship radio broadcast rights on 102.5FM The Game.
In 2011-12, Parker helped facilitate 25 sellouts and record revenue in each major revenue stream (tickets sales, corporate partnerships, premium seats and broadcast sales) over the prior year. This success lead to outstanding renewal rates including the third consecutive year of Season Ticketholder renewal rates well in excess of 90 percent. He oversaw the highly successful and dynamic rebranding of the various Predators’ logos as well the launch of “Predators Gold” through new uniforms and overall arena integration. Additionally, he played an instrumental role in continually redefining the club and Bridgestone Arena through the integration of new technologies like digital ticketing, interactive customer rewards platforms, email / social marketing and partner driven renovations.
Parker joined the Predators in March, 2008 as Senior Vice President of Corporate Development. Prior to coming to Nashville, he served as the Vice President of Business Development with Palace Sports & Entertainment in Detroit and spent nearly 10 years with Silicon Valley Sports & Entertainment (SVSE) – the parent company of the San Jose Sharks, HP Pavilion Management and the SAP Open tennis tournament.
A graduate of the University of Michigan with a degree in sports management and communications, Parker began his sports career with the International Hockey League head office in suburban Detroit. Parker sites his summit of Half Dome in Yosemite National Park as one of his most memorable experiences largely due to a run in with a Brown bear on the way down!
Parker resides in Nashville and is active in the community serving on several philanthropic boards and committees including the Alumni Advisory Board of the School of Kinesiology at the University of Michigan, as Vice Chairman of the Bernard P. “Pat” Maloy Endowed Scholarship at Michigan and the Board of Directors for Junior Achievement of Middle Tennessee. He volunteers with the Jr. Preds amateur hockey organization, is a member of the Kiwanis Club of Nashville and was selected by the Nashville Business Journal as a member of the “40 under 40” class of 2012.