NHL.com: NBC bringing unprecedented exposure to playoffs

Monday, 04.09.2012 / 6:39 PM / Nashville Predators Playoffs Coverage
NHL.com

NEW YORK -- For the first time in the history of the NHL, the Stanley Cup Playoffs will be broadcast in their entirety nationally.

That was the overarching message Monday from League Commissioner Gary Bettman and NBC Sports Group Chairman Mark Lazarus in a roundtable discussion with gathered media at the NHL offices that featured NHL deputy commissioner Bill Daly, NHL CEO John Collins and NBC Sports Group's Sam Flood, Seth Winter, John Miller and Jon Miller.

In the past, it was impossible to show four, or sometimes five, first-round games if they were taking place on the same night, but that's no longer the case.

All the postseason action will air on either NBC, NBCSN, CNBC or the NHL Network.

NHL PLAYOFFS CHANNEL FINDER

FULL PLAYOFF SCHEDULE

"In terms of bringing our games, the quality of the Stanley Cup Playoffs, which we think is unrivaled in sports, particularly when you look at the craziness of the first round and the excitement of the first round, they're going to do it all," Bettman said. "This has been the partnership we had hoped for, envisioned, and we couldn't be more thrilled about how they work with us. They have great people who spend their waking hours worrying about us and our game, and we couldn't be more grateful to them.

"If you go back in our history, having this level of exposure, giving hockey fans everywhere in the United States an opportunity to see what's going on, especially and including outside of their markets, is unprecedented for us."

The breakdown of coverage through the opening round's first five games of each series is as follows:

* 6 games on NBC

* 20 games on NBCSN

* 10 games on CNBC

* 5 games on the NHLN

How the remaining games will be dispersed throughout the networks when series go beyond five games hasn't been determined, but they will air nationally. Lazarus said when the NHL and NBC entered into their 10-year partnership that began last year, making sure every postseason game aired nationally was the top priority.

"The amount of exposure we've been able to bring with all teams to the national stage, that's an important part of our relationship," Lazarus said. "We are not just certain teams' broadcast partner -- we are all teams' broadcast partner, whether they are near or far, here or in Canada."

The playoffs get started Wednesday night with a doubleheader on NBCSN with the Philadelphia Flyers and Pittsburgh Penguins meeting at 7:30 p.m. ET followed by the Los Angeles Kings and Vancouver Canucks at 10:30 p.m. At 8 p.m., the Detroit Red Wings will face the Nashville Predators on CNBC.

To accommodate the busier nights, NBC Sports Group has built a second set at its Stamford, Conn., studio to give fans a better intermission and postgame report. NHL Live will start the coverage at 6:30 p.m. ET on all game nights.

It's part of a plan to not only serve viewers during the first round, but get them prepared for the second round, too, which will be broadcast exclusively over NBC and NHLN in the United States.

"The wonderful thing about this playoff system is there's so much rivalry, and some of that rivalry is, 'Who are we going to play next?' " Lazarus said. "Our ability to continue to promote that next round to all of the viewers of any given series, we think will have a cumulative effect of heightening the excitement as we move through the playoffs."

Lazarus was happy with the regular-season ratings garnered by NHL broadcasts, and expects to see the numbers improve during the postseason.

"When April Nielsen numbers come out, we'll have 3 million more homes to show from where we were a year ago," Lazarus said. "Now we're getting to the really exciting part. We're getting to the playoffs, where we will show every game on all the platforms. We think that will help with that bring a level of excitement to the series. There will be no gaps for fans trying to guess or pick up the series mid-stream.

"We think that the number of people who will have seen NHL hockey this year will be the most ever throughout a season. We're very comfortable and confident once we get through the Stanley Cup Final, we will have been able to shake hands after one year after our new relationship and say, 'Boy that was great, and the best is yet to come.'"

Follow Dave Lozo on Twitter: @DaveLozo

Author: Dave Lozo | NHL.com Staff Writer

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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - CHI 48 36 7 5 155 102 77
2 y - ANA 48 30 12 6 140 118 66
3 y - VAN 48 26 15 7 127 121 59
4 x - STL 48 29 17 2 129 115 60
5 x - LAK 48 27 16 5 133 118 59
6 x - SJS 48 25 16 7 124 116 57
7 x - DET 48 24 16 8 124 115 56
8 x - MIN 48 26 19 3 122 127 55
9 CBJ 48 24 17 7 120 119 55
10 PHX 48 21 18 9 125 131 51
11 DAL 48 22 22 4 130 142 48
12 EDM 48 19 22 7 125 134 45
13 CGY 48 19 25 4 128 160 42
14 NSH 48 16 23 9 111 139 41
15 COL 48 16 25 7 116 152 39

STATS

2012-2013 REGULAR SEASON
SKATERS: GP G A +/- Pts
S. Weber 48 9 19 -2 28
D. Legwand 48 12 13 -6 25
M. Fisher 38 10 11 6 21
C. Wilson 25 7 12 1 19
R. Josi 48 5 13 -7 18
G. Bourque 34 11 5 6 16
S. Kostitsyn 46 3 12 -5 15
P. Hornqvist 24 4 10 -1 14
K. Klein 47 3 11 -1 14
N. Spaling 47 9 4 -10 13
 
GOALIES: W L OT Sv% GAA
P. Rinne 15 16 8 .910 2.43
C. Mason 1 7 1 .873 3.73

 


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